THE

CAMPAIGN


NYDJ SPRING 2016

The campaign “FIT TO BE” celebrates NYDJ’s signature Original Slimming Fit and the feminine strength and beauty of women of all ages and jean sizes.


An homage to the gorgeous diversity of women, the campaign features iconic portraits of celebrated film and television actor Bridget Moynahan, legendary supermodel Christie Brinkley, model and designer Lana Ogilvie, and rising star Ashley Graham. The imagery celebrates the beautifully empowering NYDJ approach to fit and fashion-one that puts women first, a jean that fits the woman, empowering women to shape their days, to seize their denim and destinies, with confidence and style.

 

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BEHIND THE SCENES OF FIT TO BE

 

NYDJ is built to fit and designed to inspire. See behid the scenes of our latest campaign FIT TO BE

 

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MEET THE WOMEN OF OUR CAMPAIGN

 

The campaign features a diverse and multi-generational cast of women who share the qualities of warm confidence, natural glamour and easy elegance.

 

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#FITTOBE

 

We are #fittobe happy, bold, fabulous, original & powerful. Follow @nydj and show us you favorite looks with #fittobe

 

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