Last spring, we took the perfect fit on the road for the NYDJ Fit Tour Denim Try-On event. Our team of fit experts and stylists traveled to three major U.S. cities to give hundreds of women the opportunity to try on our jeans, pose for our fall campaign and find out for themselves why #FitIsEverything.
Enter Alice Flowers. Alice lit up behind the camera and let her vivacious spirit and gorgeous smile shine through, landing her a spot in NYDJ’s fall campaign! We sat down with Alice to get the inside scoop on the tour and to learn a little bit more about life behind-the-scenes of our most exciting campaign yet.
1. No woman ever forgets her first time slipping into the perfect pair of NYDJ! Describe your first reaction when you slipped into your first pair of NYDJ at the National Fit Tour.
AF: What?! No way! This is the size I wore in my 20s/30s. I love how I look and feel in my NYDJ!
2. From getting styled by celebrity stylist Inge Fonteyne, to stepping in front of the camera with fashion photographer Dewey Nicks – we imagine that being part of NYDJ’s National Fit Tour was quite the whirlwind! Take us behind-the-scenes of that exciting day!
AF: As a personal stylist, it was fun getting styled by a celebrity stylist and getting a different perspective. I felt like a true fashionista. Spending time in front of the camera was amazing! I also enjoyed sharing a photo shoot with my friend Kristin Sweetmen, as well.
3. The Original Slimming Fit. Lift-Tuck technology. Jeans in 50+ sizes. What is it that sets NYDJ apart from the rest for you?
AF: I am a firm believer that it doesn’t matter what size you are, as long as you look good in what you’re wearing! NYDJ makes the perfect fit for every woman out there, no matter what shape or size! That’s what truly sets this brand apart.
4. If you could describe your National Fit Tour experience in three words, what would they be?
AF: I had fun!
5. We’re loving NYDJ’s newest styles for fall. What are some of your favorite new NYDJ styles this season on NYDJ.com?
AF: It’s hard to choose just one! I’m loving all things NYDJ. One of my favorite is the trending Fray Hem style.
6. What was it like seeing yourself in the NYDJ Fall 2017 Ad Campaign in Oprah Magazine?
AF: Being in the NYDJ Fall 2017 Ad Campaign in Oprah Magazine was an opportunity of a lifetime. It was truly an amazing experience.
7. Every woman loves a jean that makes her feel confident, beautiful, and ready-for-anything. What’s your go-to NYDJ power piece for fall?
AF: I love, LOVE, LOVE my NYDJ! Their signature Lift-Tuck technology makes them my new favorite pair of go-to jeans. When I wear my NYDJ, I feel youthful, relevant, fashionable and confident. They are so comfortable and slimming. I wear my NYDJ with flats for daytime and pair them with an amazing pump for the evening. I add a clutch and I'm ready for whatever the evening throws my way!
Alice Flowers strikes a pose at the 2017 NYDJ National Fit Tour.