THE

CAMPAIGN


NYDJ SPRING 2017

At NYDJ, we believe in the transformative power of fit, and we know that a great denim day has the ability to make you feel like the best version of yourself. Our comfortable, stylish, perfectly-fitting jeans are the reason why women – of all ages, shapes, and sizes – reach for their NYDJs time and again.


To demonstrate our fit leadership, we captured a video at our photo shoot casting call showing real women trying on NYDJ for the first time. We compiled their genuine reactions – joy, appreciation, astonishment, happiness, comfort – into a spot showing the power of denim, with a diverse community that’s carefree and happy, gorgeous and powerful, comfortable and current… because at NYDJ we get it. #FitIsEverything

 

SHOP THE CAMPAIGN


 

FIT IS EVERYTHING

 

Watch the real women from our casting call try on a pair of NYDJs for the first time and witness their genuine reactions.

 

WATCH THE VIDEO


#FITISEVERYTHING

 

 

SHOP THE CAMPAIGN