By Women, For Women

Last fall, we held a casting call to find empowering and inspiring women of all ages, sizes, shapes and backgrounds for our spring campaign. After meeting hundreds of amazing women, we flew 12 of them to Los Angeles to spend the weekend with us, talk about what defines us as women, and celebrate that fabulous feeling you get when you put on perfect-fitting jeans.

Meet the remarkable women of our campaign and hear their inspiring stories.

Watch the Video  |  Shop Spring Collection

Elizabeth

Defines Herself As:

Creative, Empathetic and Tenacious

Tonya

Defines Herself As:

Tenacious, Authentic and People-Oriented

JJ

Defines Herself As:

Fearless, Hands-On and Creative

Heidy

Defines Herself As:

Athletic, Driven and Outgoing

Greta

Greta

Defines Herself As:

Compassionate, Giving and Dedicated

Mako

Mako

Defines Herself As:

Independent, Mother and Chef

Lynae

Lynae

Defines Herself As:

Purple, Passion and Never Give Up

Yvette

Yvette

Defines Herself As:

Catalyst, Connector and Cheerleader

Cheryl

Cheryl

Defines Herself As:

Curious, Passionate and Resourceful

Natalie

Natalie

Defines Herself As:

Centered, Devoted and Motivated

Robin

Robin

Defines Herself As:

Creative, Cheerful and Attentive

Catherine

Defines Herself As:

Perseverance, Determined and Strong